A Soldier's Perspective

CJ Bar-S Foods Launches Company's First Social Media Marketing Campaign Beginning with Super Bowl and Troops

Bar-S Foods, makers of quality meat products including hot dogs, lunch meat, corn dogs, sausages and bacon has kicked off a social media campaign for 2010 centered around the utilization of social media sites such as Twitter, Facebook, Digg, Flickr and YouTube. An essential feature of the company's social media marketing campaign includes visits on Super Bowl Sunday to selected military bases to show support and rally Americans behind our troops. To thank the men and women in service in California, Colorado, Florida, and North Carolina, Bar-S will be sponsoring their Super Bowl events, while capturing footage and photos for consumers to view online with social media sites. For Super Bowl party goers, Bar-S will also be providing printable coupons during the week prior to the game on both social networking sites Twitter and Facebook — where fans can print a coupon worth $1 off two packages of Bar-S products.

The military bases participating:

Marine Corps Recruit Depot – San Diego, California Buckley Air Force Base – Aurora, Colorado. Naval Air Station – Pensacola, Florida. Fort Bragg US Army Base – Fayetteville, North Carolina.A major push of the Bar-S launch is an online community website, www.TheMeatLife.com]. This website is a destination for everyone from head of households looking for grilling tips and recipes to football tail-gaters looking for party tips, as well as funny, meaty videos. "This is our first large-scale social media campaign and we have received great responses from fans so far,"- Leslie Pellillo, Division Vice President, Marketing, Bar-S Foods.

Further integration of the social media campaign includes tapping into bloggers composed of heads of households, mommy bloggers, foodies, and recipe lovers. Throughout the year, the social media campaign will promote events, contests, coupons, giveaways and viral-videos that will encourage consumer interaction with Bar-S products. "The goal of this social media launch is to promote brand awareness and consumer engagement, as well as to integrate traditional marketing mechanisms with cutting-edge, interactive social media networks," – Leslie Pellillo, Division Vice President, Marketing, Bar-S Foods.

Bar-S Foods began operations in 1981, and is recognized as one of the ten largest privately held companies in Arizona, ranking among the top 40 largest meat-processing companies in the United States. They received the Rachel Ray Best Overall Frank Award for their beef franks, as well as the 2009 and 2010 Chef's Best Award for Best Bologna. The company is headquartered in Phoenix, Arizona, and has annual sales of approximately $500 million.

For more information, you can visit: http://www.Bar-S.com http://www.TheMeatLife.com http://www.facebook.com/BarSFoods http://twitter.com/barsfoods http://www.flickr.com/photos/bar-s/ http://www.youtube.com/user/BarSFoods

Tags: bar-s foods, military support, super bowl party